Once upon a time, the name Emma Watson conjured images of Hogwarts School of Magic, Hermione Granger and magical adventures. Today her name is synonymous with ethical fashion and eco-chic style. 

In 2010 Emma partnered with Fair Trade clothing label People Tree to create a line of young, hip, ethical attire. Think youthful, clean, classic and playful. 


Some of my favs include:

Madison Stripe Playsuit – 100% organic Fairtrade certified cotton & Soil Association certified. Yes it’s true, I’m loving playsuits…they’re so cute and so comfy!

Swallow Felt Brooch – Made in Nepal. Adorable and unique!

I Love FT Tee – Heck yeah! Accessorise with a big fat grin 😀

Sophie Dot Skirt – Hand woven mini-skirt made in Bangladesh. Paired with a white linen top or a fitted vest top for a more casual look…gorgeous!

Louise Camisole Shorts Set – Comfy nightwear that doesn’t sacrifice the cute-factor!

Check out Emma’s clothing line on People Tree for more!