In 2007 designer Kelli Donovan and photographer Sean Watson went out on a limb and launched their own ethical fashion label – Pure Pod. It’s amazing to think that next year they’ll be celebrating Pure Pod’s tenth birthday!
This ethical fashion label was born in the idyllic Byron Bay hinterland, on a beautiful organic macadamia farm (yum!).
“We don’t believe sustainability and ethics should be a choice as a manufacturer and designer. We think it is an integral part of design. We all need a healthy planet to live and survive so why should it be something we ignore when manufacturing products”
~ Kelli Donovan
Impressively their fresh new Awaken Collection is both sustainable and fair, including:
The organic fibre used in the collection is grown close to the main factory, supporting local organic farmers and their families. It has been made with a low carbon foot print in mind.
There’s a beautiful and wild print featured throughout the collection. The design was inspired by botanical artist and florist – Lauren Anderson from Field & Coppice.
But wait…guess what ladies? The dresses have POCKETS! 🙂
When I asked Kelli why she was drawn to ethical fashion, she replied, “We all have the responsibility to do the right thing as this planet is borrowed from future generations. If we stuff it up what are they going to do? No powerful organisations, huge amounts of money or large armies are going to bring back a healthy planet are they?”
“You can make beautiful things with the right choices and feel good about making them. This story then makes our stockists and customers feel good about what they are purchasing, knowing they are making ethical consumer choices!”
Here are my 3 fav picks from the new collection:
Big Top Yardage in Glacier Grey
Twist and Twine Tunic in French Navy
Vine Me Leggings in Black
Kindness by Design did not receive any compensation to write this article. Images via the brand.