Loving Ethical Shopping is LovingEco!

LovingEco is the exciting new kid on the ethical fashion block. Combining impeccable style with environmental awareness and giving back to the community, I believe LovingEco has a very bright future indeed!


Recently I had the pleasure of interviewing President and Co-founder of LovingEco, Melinda Moore. 

Melinda Moore – President & Co-founder of LovingEco



Q. How would you describe LovingEco in ten words or less?

The top eco-fashion and natural beauty discount site, exclusively for members.
Q. What eco-fabulous brands will you be showcasing this month?
In the coming weeks we will be featuring fashion from Groceries, Kristinit and Vaute Couture, jewelry by Mata Traders and Viola Living Jewels, shoes from Neuaura, beauty from Modern Minerals and Hurraw!, and many more stylish and sustainable brands.

LovingEco is the epitome of style + substance


Q. What are the three most important steps LovingEco has taken to reduce its own ecological footprint?
1. We only work with brands that live up to our high ecological standards and label each product with attributes such as recycled, biodegradable, cruelty free, or energy efficient, giving consumers as much information about their purchases as possible.
2. We package all of our shipments in recycled or reused materials.
3. Each week, our tastemakers select one of the charities we work with to receive 3% of net proceeds from our sales to create a sustainable way to give back. We work with environmentally and socially conscious charities including Farm Sanctuary, Wholesome Wave, Global Green USA, Stand Up To Cancer, Village Empowerment and the Environmental Media Association. 

LovingEco’s Summer Tank ‘Style for Change’ – Made from a unique blend of organic cotton, recycled polyester and naturally occurring rayon. 100% of net proceeds go toward the cause of your choice!



Q. Can you tell us a little bit about your Tastemakers concept?

Each week, we highlight different eco-conscious entrepreneurs, bloggers and celebrities that serve as role models and conscious leaders to their fanbase as LovingEco tastemakers.  The Tastemaker curates a small selection of their favorite pieces offered on LovingEco for that week, giving our customers a starting point for their shopping. Our Tastemaker also selects which of the charities we work with will be receiving 3% of that week’s net proceeds.
Q. What is your advice for any eco-friendly brands out there that would like to be featured on LovingEco? 

Contact us! We are always looking for stylish, new eco brands to feature on our site. Email us at brands@lovingeco.com

Q. How do you see LovingEco evolving in the future?
We are excited to offer our members discounts on home decor items as well as some fabulous gift items for this Holiday Season. 

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