Project JUST wants to change the way we shop

I never cease to be inspired by the wealth of crowd-funded projects seeking to create a more equitable and sustainable world through fashion. Over the past few years, I’ve seen so many amazing initiatives take flight, including:


Emi & Eve’s Bullets for Beauty – these stunning Peace Bracelets are handmade from recycled bullet and bombshell casings found in Cambodian rice fields

The brainchild of Hong Kong-based fashion and textile designer Cassandra Postema, Emi & Eve roams the remote “…and not so remote areas of Asia to find artisans who recycle, reclaim and create crafts that deserve to be seen, not only because of their beauty, but because of their stories of overcoming”.


Kusaga Athletics’ The Greenest Tee

Kusaga Athletics had a dream to create the Greenest Tee on the planet, so they turned to crowd-funding to make it happen. Made from sustainably-sourced plant fibres, the Greenest Tee needs less than 1% of the water a cotton t-shirt takes to make.

Mighty Good Undies was founded by two inspiring women, Hannah Paris and Elena Antoniou, who are serious about changing the conversation around conventional cotton supply. Their entire supply chain is certified under the Global Organic Textiles Standard (GOTS), and the Fairtrade Labelling Organisation (FLO) Cotton Standard.

Now it’s time to change the way you shop

Project JUST is an online platform that reviews brands for their supply chain ethics and sustainability, and publishes shopping guides of the best brands under its JUST APPROVED™ seal. They’ve taken to crowd-funding with the aim of  raising $30,000 (USD), which will enable them to add 100 additional brands to their directory of 75 and release 12 more JUST APPROVED™ guides.

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As an independent non-profit organisation, Project JUST  can help you shop smarter by empowering you with information to make better choices about your clothing purchases.

You can also connect with Project JUST via Facebook, Instagram and Twitter.

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